Saturday, April 2, 2011

Msnbc Techonology


Dumping print, publisher bets on apps

When publisher Nicholas Callaway signs new authors it is with the notion that they will develop an interactive app first, not an old-fashioned book, and work together as partners as he did with David Kirk on "Miss Spider's Tea Party."The prince of coffee table books believes paper books are dead. Now he wants to be king of the app. For Nicholas Callaway, it's all about apps — small applications sold in Apple's App Store where books are enhanced beyond the mere text of e-books.

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